Branding, Graphics & Signage
Graphics and signage are an important part of the commercial interior design scheme that is often overlooked. They are the finishing touches that bring a scheme to life. Our team of designers work with you to understand and define your brand values, identity and voice. We understand that a company brand is an association that customers, the public and the workforce when interacting with your business.
Whether you have not developed a brand for your new business or want to refresh your established brand, Truline’s team can support with this journey. Defining your company brand, including logo, slogan and brand colours, in conjunction with the interior design scheme, can work well, as it allows both to grow in unison, rather than clashing.
Graphics can by subtle or bold depending on the design scheme and client requirements. They can feature in a variety of ways; applied manifestation of windows and gazed partitions, installed on walls and flooring using brick vinyl, neon signage on a live plant wall, or cut lettering using timber or acrylic lettering on stands to create a 3d effect.
Signage is a very impactful way of advertising your company’s brand and location. Signs represent a brands most visible form of communication. Clever use of signs, such as halo lit shop frontage, hanging signs and a-frames, provide a competitive advantage and brand exposure resulting in greater opportunities for new customer acquisition. Similarly, poor quality signage can give the wrong impression and deter customers engaging.